About

Built because SEO shouldn't need a person.

Every founder we talked to had the same story: "I know SEO matters. I just don't have the time, and the agencies I tried were expensive and vague." We built the Inspector for them.

The three-person test.

We had a rule when we started: if we can't explain the product to a founder, an investor, and a non-technical user in ten minutes each, we haven't built the right thing. So we stripped it down. No onboarding wizard that takes 40 minutes. No "book a demo" wall. No quarterly strategy sessions. One plugin. One price. One rule: never break the site. The result is what you see. A plugin that installs in 30 seconds, pairs with an Orchestrator in 60, and starts proposing SEO changes within five minutes. Every change is reversible. Every bill is capped. Every customer owns their data. We're a small team in Israel, building for a global market. We pilot with real customers (aviahadbarot.com and seferkodesh.co.il were the first) and we ship weekly.

Principles

Four non-negotiables.

Never break the site

Snapshot every write. Refuse onboarding on sites with low compatibility scores. Run the companion maintenance plugin as a safety net.

Price transparency

One price. Published. No "call for a quote" wall. The AI budget is a line item you control, not a variable we hide.

Customer owns the data

We don't train on your content. You can export everything. You can delete your account and the Orchestrator forgets you within 30 days.

Ship weekly

Every week has a release. Every release has a public changelog. Every bug report has a name and a fix date.

Stop managing SEO. Start shipping product.

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